Launching. Learning. Adapting. Improving.
Kroha Direct is a “recycled” name for our established but continually evolving agency. For over 30 years, the ability to embrace new technology and adapt has allowed us to ride the winds rapidly-changing communications and media
1984: Dave Kroha and Sam Katz launched Katz & Kroha Advertising
Dave Kroha and Sam Katz launched Katz & Kroha Advertising, a full-service agency that specialized in Direct Response Marketing. Clients included: IDG Communications; Personal Computing; The American Red Cross - Middletown Chapter; Prentice Hall; Business & Legal Reports; GMH Marketing; United Cable Television; Xerox Educational Publications.
1987: Kroha Associates, Inc. launched in Middletown
Dave Kroha left Katz & Kroha to launch Kroha Associates, Inc. - an advertising and design firm offering expanded service options that included product branding and development. Clients included: Atlas Editions; Field Publications; “Disney Books By Mail” Disney Direct; The American Heart Association, CT Chapter; RR Donnelley; Trout Unlimited; Cox Communications; Oxford Health Care, and more.
2002: Kroha Associates changed name to Kroha Direct
Kroha Associates, Inc. changed its name to “Kroha Direct” to better reflect the agency’s strengths in creating winning direct response communications. New clients included CIGNA Health Care, Cox Communications, Petruzelo Insurance, Truebro, Syn-Mar Products, Oxford HealthCare, Optimum TV of Cleveland, and NUMA Publishing.
2005 Kroha Direct rebrands as Arrowhead Direct
Looking to establish a more full-service direct mail enterprise, Kroha Direct repositioned as the creative arm of The Arrowhead Group, rebranding as Arrowhead Direct. As Arrowhead Direct, the agency continued offering the service Kroha Direct was noted for, but through a moniker that reflected affiliation the Arrowhead Group printing and lettershop partners.
2007: Arrowhead Direct becomes iiCREATiVE, Inc.
Arrowhead Direct grew its capabilities in digital marketing, ended its Arrowhead Group affiliation, and changed its name to iiCREATiVE, Inc. — a rebranding intended to promote the expanded capabilities. Clients looking to iiCREATiVE for an improved marketing solutions included: CIBA; Westerbeke; New England Trade Adjustment Assistance Center; St. Francis HealthCare Partners; MTA Benefits; Tunxis Plantation.
2016: iiCREATiVE goes back to its “roots” as Kroha Direct
Focused on staying competitive with today’s “virtual agencies” agencies, iiCREATiVE decided to eliminate the cost of maintaining a commercial footprint. Moving to a small studio in Cromwell, office-support resources were redirected to establish connections with creative and technical alliances around the country and beyond
Reevaluating our time-forged pedigree, we decided to bring the Kroha Direct brand back, reconnecting with a name associated with marketing experience, innovative thinking, and targeted strategy advantages.